DIGITAL FIRST REQUIRES A NEW WAY OF THINKING
My perspective, which I shared with a friend running for political office and I want to share with you, is that the economy is so shaky because we are still focused on pre-covid revenue drivers and activities.
We haven’t yet internalised that the world has undergone a two year shift in two months. As I intimate in my upcoming poetry collection: everything has changed; everything.
The markets have of late been buoyed by tech and other stocks that reflect this change to a Digital First landscape free from the physical and geographical tethers that have held us back. Take a look at what is working on the s&p500/nasdaq – Amazon, Apple, Zoom, Peloton.
This is the stuff we should be doubling down on in preparation for a post-covid world in which digital is the new order.
Sentiment (negative) historically clouds good business sense (positive) in a crisis: this is human nature. And this is why we need to be brave and break through that negativity and focus on the positive.